• Title: Rumor
  • Artist: KARD
  • Runtime: 3:48   Language: Korean
  • Date: April 30, 2017

Rumor is the addictive new single from K.A.R.D. With lyrics by Nassun and the group’s very own B.M., and composition by Nassun, EJ Show and Bigtone, you’ll soon find yourself playing Rumor on repeat.

As its title suggests, K.A.R.D sings all about hearing rumors. The lyrics narrate the post-break-up misunderstandings between a couple that are created by the stories they hear from their friends. Both boy and girl hear that each other have moved on, and are happier. In reality, neither of them have moved on, and spend time thinking how cruel each other are. They question how true the stories they hear really are, while still wondering how it was so easy for their ex-lover to move on, and wishing to be together again.

The members of K.A.R.D showcase their choreography in a dimly lit music video. The shadows and darkness create a secretive atmosphere, which adds to the mood of the song, where the ex-lovers are “in the dark” and don’t know the truth about what each other are feeling. Also make sure you watch the hidden version of Rumor which features Z Sun from the hip-hop girls dance team, Purplow.

Rumor is the third volume of K.A.R.D’s single project. Keep an eye on this group, as they begin their first tour, WILD KARD, in the U.S. on May 5. The tour continues into Canada and then Brazil, ending in July.

Watch K.A.R.D - Rumor - Hidden Version
  • Hot MV
by Ken Hung - Cantonese

One day, Ken Hung (洪卓立) had an interesting discussion with his girlfriend Kathy Tang (湯儀). He expressed that when one...

by Gin Lee - Cantonese

Living a life needs to make many decisions. When standing in front of the intersection of life, which way should you choose? In...

by fhána - Japanese

Fhana’s newest track, “Moon River”, is the Outro Theme Song to TV anime “The Eccentric Family 2”....

by WEAVER - Japanese

“Shake! Shake!” is a funky, pop song from WEAVER that features fun, rhythmic beats and easy, yet addictive lyrics....

by IU - Korean

Ending Scene (이런 엔딩) is IU’s heartbreakingly sweet song from her new album, Palette. Ending Scene, a soft and...