• Title: Easta (良すた)
  • Artist: Kyary Pamyu Pamyu
  • Runtime: 3:01   Language: Japanese
  • Date: April 15, 2017

"Easta" is part of the newest single from Kyary Pamyu Pamyu. The title and lyrics of "Easta" are a bit of a pun: the theme of the video is clearly Easter, but Kyary uses the way "Easter" is pronounced in Japanese to combine it with the phrase "Iisuta" (good start) and sing about moving forward.

"Easta" is being used as part of a television commercial campaign for Japanese company Aeon. As is the case with many of Kyary's other songs, the MV for "Easta" is extremely surreal. Though many of the general ideas in the video are recognizable as being drawn from the Western Easter holiday, they are not presented in a way that most people who are used to Easter egg hunts or Easter bunny parades have probably seen before (for one thing, most Easter Eggs are displayed whole and not fried sunny-side up...and most do not hatch into guinea pigs!). Once again, Kyary Pamyu Pamyu manages to combine the very strange with the very cute to create an experience that is entrancing, artful, and a little disturbing all at the same time.

Kyary Pamyu Pamyu continues in her KPP Japan Iyahoi Tour 2017 which runs until mid-April, and features a large number of stops all throughout Japan.

Watch Easta - Aeon Commercial Video
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